Emerging Futures Lab
Founded in November 2007, the Emerging Futures Lab (EFL) is a small multidisciplinary team that aims to increase the understanding the people at the base of the pyramid across the developing world in order to improve the success rate of new ventures, products and services intended to serve this market in a holistically beneficial manner. A significant proportion of their primary and original research is published under the Creative Commons license. Past and ongoing clients include a global consumer electronics manufacturer, an energy giant, a leading mobile service provider and Finland.
In 2012, EFL began collaborating with international experience design consultancy, Experientia, based in Turin, Italy, with Niti Bhan as Head of their Emerging Markets Business Unit to offer full service consulting for organizations interested in emerging consumer market opportunities in the developing world.
Founder & Sr Partner
Niti Bhan has been developing and implementing new market strategies for both the developed and developing world for almost two decades. Her experience spans advertising and marketing communications during the heyday of India’s market liberalization to new product and service launches in the United States. Niti’s key skill is her ability to take the long view when identifying opportunity spaces and new revenue generation strategies based on a big picture perspective. An established author and speaker, her research interests include the challenge of designing effective business and transaction models intended for those with irregular and unpredictable incomes.
Currently blogging at Perspective.
Other research partnerships
TEKES /Helsinki School of Economics – EFL was appointed researcher on a 19 month project over 2009 – 2010 to uncover, collate and document innovative business models for and at the BoP across the developing world for the National Innovation Policy committee of Finland.
Design for the next billion customers – Core77, April 2008
The 5D’s of BoP Marketing: touchpoints for a holistic, human centered strategy – Core77, January 2009
Design for Social Impact Workshop hosted by Rockefeller Foundation, June 2008