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- Perspective My blog
- REculture Exploring the post-consumption economy of repair, reuse, repurpose and recycle by informal businesses at the Base of the Pyramid
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- Mapping global seasonality: national times of abundance and scarcity?
- Seasonality in incomes still underrated as influence on purchasing patterns
- Acknowledging the value of the informal sector as an economic engine
- Financial Inclusion survey and the informal economy
- The underlying principle of flexibility
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Monthly Archives: February 2012
Informal payment plans offer flexibility and convenience
Rural electronics shops in the North Meru region of Kenya are full of colour television sets, home stereos and DVD players as increasing electrification of smaller and smaller market towns takes place. How do aspiring customers pay for these high … Continue reading
Posted in Africa, Bottom of the Pyramid, Business Models, Economy, Income, Informal & Flexible, Rural, Strategy, Sub Saharan Africa, User research, Value
Tagged africa, consumer durable, flexible, kenya, layaway, pay as you, purchasing pattern
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Some concerns about ‘pay as you go’ lighting solutions in rural markets
Having just got back yesterday after immersion in an arid part of rural Kenya, it struck me after coming across yet another solar lighting solution with a pay as you go or prepaid business model that this may become a … Continue reading
Posted in Africa, Airtime, Alternative currency, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, India, Informal & Flexible, Kenya, Mobile platform, Rural, Sub Saharan Africa, User research, Value
Tagged africa, business model, cashless, pay as you go, prepaid, rural, subsistence farmer
