Category Archives: Income

Static income vs dynamic income

It was when attempting to clearly distinguish between patterns of cash flow in the formal vs the informal economy, using the concept of the degree of control granted to the end user over the variables of time (duration, frequency, periodicity) … Continue reading

Posted in Airtime, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Flexibility, Income, Informal & Flexible, Rural, User research, Value

Mapping global seasonality: national times of abundance and scarcity?

Connecting some dots made me think of this exercise. If national governments are increasingly looking at ways to bridge the informal economy with the formal, in order to provide more inclusive benefits to their citizens and at the same time … Continue reading

Posted in Africa, ASEAN, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, China, Culture, Economy, global, Income, India, Indigenous & Traditional, Informal & Flexible, Kenya, Migrant worker, Philipines, Rural, Senegal, South Africa, South Asia, Strategy, Sub Saharan Africa, User research

Seasonality in incomes still underrated as influence on purchasing patterns

While the BBC has begun questioning the oft quoted “$1 a day” statistic used most often to demonstrate the bottom billion below the global poverty line, they barely touch upon the impact of seasonality on the population segment’s cash flow, … Continue reading

Posted in Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Culture, Economy, global, Income, Indigenous & Traditional, Informal & Flexible, Strategy, User research, Value

Financial Inclusion survey and the informal economy

Gallup conducted the survey on behalf of the World Bank and their comprehensive synopsis available online (with links to the full report) offers a few more charts in addition to the map above. These look at bank account ownership among … Continue reading

Posted in Assumption filter, Banking, Bottom of the Pyramid, Economy, global, Income, Savings, User research | Tagged , , ,

The underlying principle of flexibility

The Economist writes about the proliferation of mobile money across the African continent, high lighting some aspects of its rapid adoption by the local population – 96% of whom are on prepaid or pay as you go mobile subscriptions.  A … Continue reading

Posted in Africa, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Expenses, Income, Informal & Flexible, Strategy, User research, Value | Tagged , , , , , , ,

Price cuts in the prepaid economy

Sunil Bharti Mittal recently referred to a pattern of consumer behaviour that came as a surprise to Airtel Africa, leading to a rethink of their near future pricing strategy for this market. The Indian telecom company told participants at the … Continue reading

Posted in Africa, Airtime, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Expenses, Income, Kenya, Mobile platform, Urban, User research

Informal payment plans offer flexibility and convenience

Rural electronics shops in the North Meru region of Kenya are full of colour television sets, home stereos and DVD players as increasing electrification of smaller and smaller market towns takes place. How do aspiring customers pay for these high … Continue reading

Posted in Africa, Bottom of the Pyramid, Business Models, Economy, Income, Informal & Flexible, Rural, Strategy, Sub Saharan Africa, User research, Value | Tagged , , , , , , | 2 Comments