Category Archives: Rural

Static income vs dynamic income

It was when attempting to clearly distinguish between patterns of cash flow in the formal vs the informal economy, using the concept of the degree of control granted to the end user over the variables of time (duration, frequency, periodicity) … Continue reading

Posted in Airtime, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Flexibility, Income, Informal & Flexible, Rural, User research, Value

Who is Farmer Pedro?

If we were to arrive at a synthesized view of your average subsistence farmer, lets call him Pedro, how would we describe him? What is Farmer Pedro’s story? He grows enough to keep body and soul going, his first priority … Continue reading

Posted in Africa, Assumption filter, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Flexibility, Indigenous & Traditional, Informal & Flexible, Rural, User research

Risk mitigation strategies in the uncertainty of the informal economy

What is the role of flexibility as an inherent design principle for transactions in the informal economy? Why is it so critical to the success or failure of business models in this operating environment? What does flexibility primarily tend to … Continue reading

Posted in Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Economy, Indigenous & Traditional, Informal & Flexible, Rural, User research, Value

Mapping global seasonality: national times of abundance and scarcity?

Connecting some dots made me think of this exercise. If national governments are increasingly looking at ways to bridge the informal economy with the formal, in order to provide more inclusive benefits to their citizens and at the same time … Continue reading

Posted in Africa, ASEAN, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, China, Culture, Economy, global, Income, India, Indigenous & Traditional, Informal & Flexible, Kenya, Migrant worker, Philipines, Rural, Senegal, South Africa, South Asia, Strategy, Sub Saharan Africa, User research

Informal payment plans offer flexibility and convenience

Rural electronics shops in the North Meru region of Kenya are full of colour television sets, home stereos and DVD players as increasing electrification of smaller and smaller market towns takes place. How do aspiring customers pay for these high … Continue reading

Posted in Africa, Bottom of the Pyramid, Business Models, Economy, Income, Informal & Flexible, Rural, Strategy, Sub Saharan Africa, User research, Value | Tagged , , , , , , | 2 Comments

Some concerns about ‘pay as you go’ lighting solutions in rural markets

Having just got back yesterday after immersion in an arid part of rural Kenya, it struck me after coming across yet another solar lighting solution with a pay as you go or prepaid business model that this may become a … Continue reading

Posted in Africa, Airtime, Alternative currency, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, India, Informal & Flexible, Kenya, Mobile platform, Rural, Sub Saharan Africa, User research, Value | Tagged , , , , , ,

The multifunctionality of livestock in rural Kenya

This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s … Continue reading

Posted in Africa, Assumption filter, Buyer Behaviour, Cashless transactions, Cattle, Culture, Economy, Income, Indigenous & Traditional, Informal & Flexible, Kenya, Livestock, Rural, Rural Economy, Savings, User research, Value | Tagged , , , , , , , ,