Monthly Archives: April 2012

Financial Inclusion survey and the informal economy

Posted on April 30, 2012 by Niti Bhan

Gallup conducted the survey on behalf of the World Bank and their comprehensive synopsis available online (with links to the full report) offers a few more charts in addition to the map above. These look at bank account ownership among … Continue reading →

Posted in Assumption filter, Banking, Bottom of the Pyramid, Economy, global, Income, Savings, User research | Tagged , , , | Comments Off on Financial Inclusion survey and the informal economy

The underlying principle of flexibility

Posted on April 28, 2012 by Niti Bhan

The Economist writes about the proliferation of mobile money across the African continent, high lighting some aspects of its rapid adoption by the local population – 96% of whom are on prepaid or pay as you go mobile subscriptions.  A … Continue reading →

Posted in Africa, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Expenses, Income, Informal & Flexible, Strategy, User research, Value | Tagged , , , , , , , | Comments Off on The underlying principle of flexibility

96% prepaid

Posted on April 6, 2012 by Niti Bhan

2012 Infographic on the distribution of 700 million mobile phone users across the African continent. Via.

Posted in Africa, Airtime, Business Models, Buyer Behaviour, Informal & Flexible, Mobile platform, User research | Tagged , , | Comments Off on 96% prepaid

Price cuts in the prepaid economy

Posted on April 4, 2012 by Niti Bhan

Sunil Bharti Mittal recently referred to a pattern of consumer behaviour that came as a surprise to Airtel Africa, leading to a rethink of their near future pricing strategy for this market. The Indian telecom company told participants at the … Continue reading →

Posted in Africa, Airtime, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Expenses, Income, Kenya, Mobile platform, Urban, User research | Comments Off on Price cuts in the prepaid economy