Monthly Archives: April 2012

Financial Inclusion survey and the informal economy

Gallup conducted the survey on behalf of the World Bank and their comprehensive synopsis available online (with links to the full report) offers a few more charts in addition to the map above. These look at bank account ownership among … Continue reading

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The underlying principle of flexibility

The Economist writes about the proliferation of mobile money across the African continent, high lighting some aspects of its rapid adoption by the local population – 96% of whom are on prepaid or pay as you go mobile subscriptions.  A … Continue reading

Posted in Africa, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Expenses, Income, Informal & Flexible, Strategy, User research, Value | Tagged , , , , , , , | Comments Off on The underlying principle of flexibility

96% prepaid

2012 Infographic on the distribution of 700 million mobile phone users across the African continent. Via.

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Price cuts in the prepaid economy

Sunil Bharti Mittal recently referred to a pattern of consumer behaviour that came as a surprise to Airtel Africa, leading to a rethink of their near future pricing strategy for this market. The Indian telecom company told participants at the … Continue reading

Posted in Africa, Airtime, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Expenses, Income, Kenya, Mobile platform, Urban, User research | Comments Off on Price cuts in the prepaid economy