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Category Archives: Assumption filter
Nigeria pursuing deeper understanding of informal sector; now estimated at 57% of rebased GDP
From the BusinessDay article dated June 25th 2014 Nigeria’s informal sector accounts for as much as an estimated 57.9 percent of the nation’s rebased Gross Domestic Product (GDP), Daouda Toure, United Nations resident coordinator/representative of the United Nations Development Programme … Continue reading
Posted in Africa, Assumption filter, Economy, Informal & Flexible, Nigeria
Tagged informal sector, nigeria
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Part 4: The visual documentation of the original research on rural economic behaviour
I have uploaded a PDF synopsis of the fieldwork conducted during the original Prepaid Economy research including approach and methodology. Also documented are the different ways those in the rural economy manage their ‘investments’. These images support the observations documented … Continue reading
Posted in About, Africa, Airtime, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Culture, Economy, India, Indigenous & Traditional, Informal & Flexible, Livestock, Philipines, Project report, Rural Economy, Sub Saharan Africa, User research
Tagged bop, exploratory user research, insights, livestock, observations, portfolio of investments, prepaid economy, rural economy
1 Comment
Part 3: Synthesis and Insights from original research on rural economic behaviour
One can conclude from synthesizing the data collected across the geographies and the range of “BoP” income levels that rural households demonstrated similar patterns of behaviour in their management of household expenses on irregular income streams. These are: the rapid … Continue reading
Posted in Africa, Assumption filter, Bottom of the Pyramid, Business Models, Livestock, Project report, Rural Economy, User research
Tagged bop, bop marketing, business models, buyer behaviour, consumer insights, livestock, payment plans, prepaid economy, purchasing patterns, rural economy, user research
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Part 2: The Observations made during original research on rural economic behaviour
One can roughly consider the relative income (or wealth) across three regions where observations were conducted on a continuum where the Indian village was the ‘wealthiest’ while the Malawians were living closest to the edge. However, on synthesizing the combined … Continue reading
Posted in Africa, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Culture, Economy, Indigenous & Traditional, Informal & Flexible, Livestock, Project report, Rural Economy, User research
Tagged bop, exploratory user research, household financial management, india, livestock, malawi, patterns, philippines, prepaid economy, rural economy, seasonality
1 Comment
Part 1: Why are we publishing our original research on rural economic behaviour in 5 parts online?
A recent article in The Economist on the economic value of owning cattle in rural India made me to realize just how little is understood about the rural economy. Here’s a snippet: That is because most people find spending easier … Continue reading
Posted in Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Cattle, Culture, Economy, Expenses, Flexibility, Income, India, Indigenous & Traditional, Livestock, Project report, Rural, Rural Economy, South Asia, Strategy, User research, Value
Tagged cattle, cow, india, livestock, rural, rural economy, wealth
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Reflecting on this blog’s genesis after 5 years
I started this blog in late December 2008, in earnest and every day during the first prototype fieldwork for The Prepaid Economy project, one of the iBoP Asia Project’s first batch of Small Grant winners from the ASEAN region. For … Continue reading
Posted in About, Africa, Airtime, ASEAN, Assumption filter, Bottom of the Pyramid, Business Models, Buyer Behaviour, Collection, Design, Economy, Flexibility, global, Income, India, Indigenous & Traditional, Informal & Flexible, Kenya, Migrant worker, Mobile platform, Philipines, Project report, South Asia, Strategy, Sub Saharan Africa, Urban, User research, Value
Tagged 5 years, africa, asean, asia, bop, five years, india, prepaid economy, project, rural, update
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Promoting Africa’s Informal Sector
Organising the informal sector and recognising its role as a profitable activity may contribute to economic development. This can also improve the capacity of informal workers to meet their basic needs by increasing their incomes and strengthening their legal status. … Continue reading
Posted in Africa, Airtime, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, China, Economy, Flexibility, global, India, Indigenous & Traditional, Informal & Flexible, Kenya, Migrant worker, Mobile platform, Rural, Sub Saharan Africa, User research, Value
Tagged prepaid economy
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In sum
Irregular income streams from a variety of sources pose their own challenges to both buyers and sellers but offer an opportunity through the flexibility designed into business models for the informal economies where this pattern of cash flow tends to … Continue reading
Posted in Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Design, Flexibility, global, Income, Informal & Flexible, Strategy, User research, Value
Tagged business model, flexibility, framework, informal economy, payment plan, prepaid, principles, schema
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Static income vs dynamic income
It was when attempting to clearly distinguish between patterns of cash flow in the formal vs the informal economy, using the concept of the degree of control granted to the end user over the variables of time (duration, frequency, periodicity) … Continue reading
Posted in Airtime, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Flexibility, Income, Informal & Flexible, Rural, User research, Value
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Who is Farmer Pedro?
If we were to arrive at a synthesized view of your average subsistence farmer, lets call him Pedro, how would we describe him? What is Farmer Pedro’s story? He grows enough to keep body and soul going, his first priority … Continue reading
Posted in Africa, Assumption filter, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Flexibility, Indigenous & Traditional, Informal & Flexible, Rural, User research
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