Category Archives: Cattle
Part 1: Why are we publishing our original research on rural economic behaviour in 5 parts online?
A recent article in The Economist on the economic value of owning cattle in rural India made me to realize just how little is understood about the rural economy. Here’s a snippet: That is because most people find spending easier … Continue reading
Posted in Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Buyer Behaviour, Cashless transactions, Cattle, Culture, Economy, Expenses, Flexibility, Income, India, Indigenous & Traditional, Livestock, Project report, Rural, Rural Economy, South Asia, Strategy, User research, Value
Tagged cattle, cow, india, livestock, rural, rural economy, wealth
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The multifunctionality of livestock in rural Kenya
This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s … Continue reading
Posted in Africa, Assumption filter, Buyer Behaviour, Cashless transactions, Cattle, Culture, Economy, Income, Indigenous & Traditional, Informal & Flexible, Kenya, Livestock, Rural, Rural Economy, Savings, User research, Value
Tagged africa, bop, business models, informal economy, kenya, livestock, marketing, prepaid research, rural
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The Prepaid Economy Blog 