Tag Archives: philippines
Part 2: The Observations made during original research on rural economic behaviour
One can roughly consider the relative income (or wealth) across three regions where observations were conducted on a continuum where the Indian village was the ‘wealthiest’ while the Malawians were living closest to the edge. However, on synthesizing the combined … Continue reading
Posted in Africa, Alternative currency, Assumption filter, Banking, Bottom of the Pyramid, Business Models, Buyer Behaviour, Cashless transactions, Culture, Economy, Indigenous & Traditional, Informal & Flexible, Livestock, Project report, Rural Economy, User research
Tagged bop, exploratory user research, household financial management, india, livestock, malawi, patterns, philippines, prepaid economy, rural economy, seasonality
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Kenya’s Kadogo Economy
Charcoal seller Margaret Nyambura, a widowed mother of four, used Sh100 we had given her to shop for food and household goods that would last her family three days. Her priority was cooking oil and maize flour, which cost her … Continue reading
Posted in Africa, Airtime, Bottom of the Pyramid, Business Models, Buyer Behaviour, Economy, Informal & Flexible, Kenya, Mobile platform, Sub Saharan Africa, Urban, User research
Tagged bop, business model, economy, informal, kadogo, kenya, market, micro, philippines, prepaid, sachet
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