Tag Archives: purchasing patterns
Part 3: Synthesis and Insights from original research on rural economic behaviour
One can conclude from synthesizing the data collected across the geographies and the range of “BoP” income levels that rural households demonstrated similar patterns of behaviour in their management of household expenses on irregular income streams. These are: the rapid … Continue reading
Posted in Africa, Assumption filter, Bottom of the Pyramid, Business Models, Livestock, Project report, Rural Economy, User research
Tagged bop, bop marketing, business models, buyer behaviour, consumer insights, livestock, payment plans, prepaid economy, purchasing patterns, rural economy, user research
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